Who We Are
Popular Mortgages
is a modern mortgage and insurance brokerage built with one mission: to make homeownership easy, transparent, and accessible for everyone — from first-time buyers to seasoned investors.
Based in Edinburgh and working nationwide, we combine smart tools, market knowledge, and a human-first approach to give every client a competitive edge in their journey.

Our Mission
We’re here to remove the stress, jargon, and delays from mortgages.
Our promise is simple:
We’ll guide you from A to Keys with clarity, speed, and confidence.
What Makes Us Different Different
Easy Online Journey
Our clear 1234 step guide makes it easy to apply for a mortgage online — no hassle, no confusion.
Smart Tools
Use our built-in lender carousel, mortgage quote engine, and best-buy table to compare real options.
Real People, Real Advice
You’ll always speak with a qualified advisor who knows your case inside-out.
Speed + Service
We’re quick, but we never cut corners — everything is tailored to you.
Who We Work With
We proudly support:
First-Time Buyers
Home movers
Buy-to-let landlords
Remortgage clients
Self-employed and complex income applicants
South African expats living in the UK
Our Values

- Clear communication
- Fast turnaround
- Trusted guidance
- No pushy sales — just smart solutions
- Full-package support